Steps in Writing a Good Copy

A very critical ingredient for successful selling in the internet is copy-writing because a good copy sells well whereas a poor copy seldom sells. How then can we write good copies?

To be good in copy-writing takes a lot of training and exercises. Here, I shall present the 10 steps in the writing of a copy as proposed by the internet copy-writing guru Alex Mondossian. Remember, these are sequential steps, i.e. you perform the earlier steps before you perform the subsequent steps. These steps are:

Write FAQ – Work out Consumption Matrix – Work out Upsell Offers – List Benefits – Decide on Bonus – Write Guarantee – Get Testimonials – Perform Spying – Write Landing Page – Write Order Page.

I shall briefly touch on each of these steps.

Write FAQ – This is to cater to the questions visitors may have when they visit your site.

Work out Consumption Matrix – This is a step that will help you to plan your strategy.

Work out Upsell Offers – You need to work out the upsell offers or opportunities as upsell will bring in not only additional income, but very often much better income as well.

List Benefits - List the benefits your product or service provide

Decide on Bonus – You need to provide bonus that the prospective buyers want or conceive to have a good value.

Write Guarantee – You need to provide good guarantee that assures the prospective buyers of full and genuine protection.

Get Testimonials – Good testimonials from other authorities and clients.

Perform Spying – From out how well or how poor your competitors are pitching their sale.

Write Landing Page – You already have everything you need to write a good copy through the earlier steps. You string all of them together so that they will click on the order page.

Write Order Page – Now, write the page that the reader is already ready to do the purchase.

To find out the details of the 10 steps go to 10 Steps to Killer Web Copy.